Un temps avant le temps…
Anacrouse is a communication agency with integrated expertise in media and in marketing. A “Tree of skills” has been elaborated. The tree is rooted in the basics of a full marketing mix, focused on human beings and around their media behaviors.
Our incentives/motivations* :
- To develop some business intelligence by leading constant monitoring of the market trends and by following on a daily basis the activities (market analysis, competitive benchmark both quantitative and qualitative, media strategies, exposure to digital campaigns and to social media…).
- To analyze the behavioral trends and the patterns of media consumption; from which key strategic lessons can be learned and can then be applied immediately.
- To include the various media innovations as well as the influential levers as a vector to alter the perception of individuals, as a vector to support changes.
- To set up global media strategies that are anchored on our culture: reaching the set objectives, achieving a better return on investment and above all obtaining results.
- Thus, Anacrouse has grown a unique concept by gathering a whole lot of communication solutions that are complementary in the thought process, in the advice- and media-buying, such as creative support, production, post-production, social media, Real Time Bidding, and other secondary crafts. These solutions are placed at the centre of our media analysis. This illustrates our “tree of skills” in some way…