Anacrouse is the result of the creative spark and complementary professional backgrounds of our consultants and their convictions.
Our intentionally artistic style and our method of expression are based upon a theory, that of music, as expressed by A. Danhauser* :
« When the first note of a piece of music begins with a silent passage, we tend to eliminate it, and simply begin counting the measures with the following one, which is the first full measure. This rhythmic effect that one frequently hears is known as ANACROUSE; a note or a group of notes that precedes an important movement in a rhythmic expression. »
We envision a parallel, wherein one media or an array of media create an environment that may be considered as the precursor to a bold communication strategy. This is our version of «Anacrouse»:
Just a question of «Tempo !»
* Definition according to A.Danhauser, «Theorie de la Musique»
First media meeting
June 2005, Nantes....