rdimauro@anacrouse.com
Tel.: +33 (0)6 16 40 09 73
A traveling media in response to a broad range of issues
Graduate of EFG in Nantes with a specialization in Marketing Mix at the Institut Fran�ais de Gestion (French Management Institute). Upon completion of a marketing study, he joined the founders of a free radio and began his adventure with FM. First as Animator, then Programmer, he worked with Young & Rubicam West upon its launch, as creative-editor, and in 1985 started a recording studio at NRJ Nantes, ving witnessed the strength of creating advertisements for talk radio. In1987, as Producer, Creative, Director, Riccardo was awarded the prize for the best campaign in the apparel category and the prize for the best radio productionat the FM Awards, presided by Marcel Bleushtein Blanchet. Later, he celebrated the birth of his son by creating an audio cassette that won an award in the �Chasseur de Son� (Sound Hunter) competition sponsored by France Inter�
In 1987, Riccardo began a collaboration with GIRAUDY, successively promoted as Sales representative, Director of sales, Associate director, then Director of development for the western region.
In 1995, he launched CONCERTO OUEST, a subsidiary of CONCERTO MEDIA-Havas Advertising. As a result of its success, he was promoted to Director of Media Agency Department of Concerto Média in Paris, the headquarters for the Euro RSCG Group with regional offices.
In 1999, Riccardo spent several months in the United States, to experience first-hand the American media approach. Back in France, he took the helm as Department Director, following the merger of CONCERTO MEDIA/MCBB, which spun off MPG-ARENA, general Media Agency for the MPG Group, the second largest independent media group in the world, before creating Anacrouse media marketing agency.
"Communication is a difficult science. It isn�t an exact science. One must learn and cultivate it."
Jean-Luc Lagardère
